Lumens aint necessarily Lumens!

So, you’re wanting to buy a mini projector? What’s the most important thing to consider?
Well the brightness of course, measured in Lumens, or in layman’s terms, the number of light particles hitting the viewing surface. The more Lumens, the better the image reproduction. Right?
Well..... correct if the number of Lumens claimed is real or ANSI Lumens, not “marketing department Lumens”. It’s amazing how an extra zero on the Lumens claim can influence the buyer, often an “error” by the marketing department. Or a claim that 20 Lumens looks just like 120 Lumens. It usually does – in pitch black conditions where there is no light dissipation. Think cinemas!